YouTube Video Editor Already Used by Two Million People

Earlier this fall, YouTube debuted a web-based video editor that empowered the many millions of YouTube users to improve their videos even if they didn't have any knowledge about video editing or the money to buy specialized software.

The YouTube video editor was designed to be easy to use so it is rather limited in terms of features. That turned out to be a good thing as the editor has proven quite popular with plenty of users.

YouTube now says that two million people have used the tool to improve their videos and have worked on four million different videos, as NewTeeVee noted.

The idea behind the video editor was to empower those that had no way of improving or adjusting their videos and had no idea how to do it.

There are too many videos flipped to one side or videos that don't actually start until they're half way through on YouTube that would definitely need the help.

Considering the target audience, it's easy to understand why there are only a few features and buttons in the editor. But the ones that are there are exactly the ones that people would use the most.

One particularly interesting feature is "I'm Feeling Lucky" which automatically enhances a video, by boosting the colors, contrast or brightness when needed.

It's not perfect by any means, but the results can be surprising, when it works. A unique advantage of the "I'm Feeling Lucky" feature is that it analyzes the entire video and makes the necessary adjustments to every frame.

Doing the same manually with the tools provided by the YouTube video editor would be incredibly time consuming.

An interesting thing about the feature is that it was entirely coded by a YouTube intern over the summer. He set out to make videos better "just by pressing a button" and managed to do it in just two months.

Source is
http://news.softpedia.com/news/YouTube-Video-Editor-Already-Used-by-Two-Million-People-236911.shtml

WeVideo goes commercial with cloud-based video editing

Video editing startup WeVideo is launching a new product that will enable organizations to use its collaborative editing products in the cloud. The WeVideo Commercial product is aimed at bloggers, journalists, marketers and other video creators who wish to easily edit, manage and publish videos from a single online platform.

By putting editing in the cloud, WeVideo is taking advantage of cloud-based processing power to eliminate the need for expensive editing hardware and software. It’s also betting on collaborative editing, which allows multiple editors to make changes and to approve videos before they go live.

The platform offers a suite of tools that match most prosumer video editing software packages, and it comes with a set of royalty-free audio clips, transitions and graphics. Since all editing is done in a web browser, the platform is agnostic to the device it’s being edited on, whether it’s Mac or PC — and it can even be used to edit on smartphones and tablets when connected to the Internet. WeVideo is also agnostic as to the source file or publishing destination.

Once completed, videos can be published on a corporate website, as well as popular destination sites such as YouTube or Vimeo. WeVideo also incorporates social sharing tools to let users publish or embed videos on social networks like Facebook or Twitter.

WeVideo operates on a freemium model, and it already offers a free, consumer-based product, which it launched at the Demo conference in September. It’s also available to YouTube users as a way to edit videos directly on that site. With the launch of WeVideo Commercial, it’s giving enterprise users a much greater amount of storage (50 GB), as well as up to 1080p video resolution and 24-hour support for $79 a month.

Source is
http://gigaom.com/video/wevideo-commercial/